An advertising campaign is a series of advertisement messages that share a single idea. Advertising campaigns appear in different advertising channels across a specific time frame. The advertising mix consists of the price, the promotion, the place and the product (four Ps classification). There is a new four Cs classification model that was introduced to better fit the movement from mass marketing to niche marketing.

"P" category

"C" category

"C" definition





reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service.



represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer.

Distribution (Place)


With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.

An advertising plan is a basic subset of a marketing plan. It helps a business to establish smaller goals as part of a larger marketing strategy.

Advertising campaigns are run by people from an advertising agency. For example, in such an agency there is a graphics department with an art director. The person who writes the texts for the advertisement is the copywriter. In the field of advertising, there are some other jobs such as the creative director, the market researcher, the media planner and so on.

Informercial (Direct response TV) is a television commercial, which generally include a phone number or website. Product placement is another advertising strategy. Products of a certain brand are placed in video games or movies. Viral advertising is a marketing technique in social networks with the aim to raise brand awareness. Viral advertising can be delivered by both word of mouth and on the internet or mobile networks. Wrap advertising is the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement.

Ads can be placed on billboards, flyers or on mobile devices. Advertising on the TV (TV commercials) is very expensive; radio spots are not as expensive as TV commercials because they reach a smaller number of people. You can also find advertising in newspapers and magazines (Print advertising) or on posters or cars. When you decide, where you want to place your ad, you have to be careful. For example there are certain laws protecting the citizens from e-mail spam.

 Internet advertisement:Bearbeiten

A web banner or banner ad is a form of advertising on the WWW delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking it to the website of the advertiser. This kind of advertisement is known as a "click through."

Web banners function the same way as traditional advertisements: they notify consumers of the product or service and present reasons why the consumer should choose the product. Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. Newer web browsers often include options to disable pop-ups or block images from selected websites.


book an advertisement campaign:Bearbeiten

An advertising campaign is a series of advertising messages that share a single idea or topic. Advertising campaigns appear in different media channels within a specific time frame. An advertising campaign always has an advertising schedule as a basis. It contains advertising objectives (aims of advertising such as to compare, gain attention, to inform, to persuade or to remind), strategies (classified ads) and messages. The following points also have to be considered: costs, promotional arrangements, the kind of media used (circulation) and the time aspect.

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